People make videos for various reasons. Content creators might make one for either entertainment or education purpose, while companies make advertising videos to attract more customers. But whatever the purpose is, what a video creator wants is always the same, which is to reach wide audiences.
But uploading the video on a sharing platform is not enough.
People think that the quality production is the only key to have many viewers, while there are things that still need to do even after the video gets uploaded. Let’s learn the details here.
SEO-ing the Title and Tags
Good contents with no visibility on search engines will be a waste of time. Your videos rely heavily on the title and the tags for people to find them out. Let’s take a look at ourselves. We rarely type a specific title of a video to find the one we have been looking for. What we do instead is to type a keyword on Google and see what videos come up after that. And we also do not bother to check videos that appear on the last pages. SEO is crucial for video searchability.
You should learn a little about SEO to find out what videos are on the trend. You may create your videos to follow it, or you can spot the potential for you to create the new one and herds all the viewers. As long as your videos are related to the high traffic tags and keyword, you can expect many viewers while still keeping your original creativity.
Hiring a Video Marketer
Researching video sharing can be time-consuming. It is better for you to hire a video marketer service. Marketers like that one provide consultation and video quality control, which can be invaluable feedback for your development as a video creator.
Video marketers will read audience’s mind to find out what kinds of video that have big chances to go viral. They will also assess if your video is authentic enough to compete with the others on the same topic. And most importantly, video marketers increase the popularity of your videos on social media. It will be a loss if you do not employ the potential of social media because many videos have had the history of being viral only because they get shared many times on Twitter.
There are countless videos available in English, but not all of your audiences know the language. It is also better if you provide translation to your videos in big languages such as Spanish and Chinese.
Those two are widely spoken around the world. And if your videos can relate to general audiences, adding subtitles will boost the number of your videos’ viewers. Also, few videos bother to provide a translation. If you start now, the chances are that you can get ahead of the others quickly.